{"id":5924,"date":"2021-08-04T14:48:56","date_gmt":"2021-08-04T17:48:56","guid":{"rendered":"https:\/\/odecu.cl\/v2\/odecu-conmina-a-sernac-a-perseguir-y-sancionar-dark-patterns\/"},"modified":"2021-08-04T14:48:56","modified_gmt":"2021-08-04T17:48:56","slug":"odecu-conmina-a-sernac-a-perseguir-y-sancionar-dark-patterns","status":"publish","type":"post","link":"https:\/\/odecu.cl\/ticketera\/odecu-conmina-a-sernac-a-perseguir-y-sancionar-dark-patterns\/","title":{"rendered":"ODECU conmina a SERNAC a perseguir y sancionar Dark Patterns"},"content":{"rendered":"<p>Durante la jornada de ayer, hemos conocido un estudio del Sernac, el cual denuncia los denominados <em>Dark Patterns<\/em>. Los as\u00ed llamados \u201cPatrones Oscuros\u201d, son trucos que usan las empresas con el fin de distraer, desinformar, confundir e incentivar la compra impulsiva, adem\u00e1s de tener que entregar sus datos personales. Estos, son derechamente un juego sucio y evidentes infracciones a la ley del consumidor.<\/p>\n<p><!--more--><\/p>\n<p>De acuerdo con esta ley, los consumidores tienen derecho a una informaci\u00f3n clara, veraz y oportuna que respete la libre elecci\u00f3n. Dichos patrones oscuros, atentan contra el <em>fair play<\/em>, desinforman a los consumidores, vulneran y manipulan su libertad de elecci\u00f3n. Ejemplos como \\\u00bbquedan pocas unidades\\\u00bb, \\\u00bbs\u00f3lo por 24 horas\\\u00bb, sumado a clientes que supuestamente valoran el producto, hacen que esta pr\u00e1ctica se vuelva habitual, tal cual demostr\u00f3 el mencionado estudio que consign\u00f3 su presencia en 107 empresas en el \u00faltimo Cyber Day de noviembre 2020.<\/p>\n<p>Ante este hecho que contraviene de manera flagrante los derechos de los consumidores, esperamos que, adem\u00e1s de este estudio, el SERNAC ejerza todas sus facultades para perseguir y sancionar este tipo de procedimientos que, como dijimos, vulneran el derecho de los consumidores y su confianza en el mercado.<\/p>\n<p>Esto, es a\u00fan m\u00e1s necesario en los tiempos del COVID que, como sabemos, ha incrementado las compras en l\u00ednea.<\/p>\n<p>ODECU interpela al SERNAC a que disponga toda la fuerza de sus facultades y emplaza a las empresas que ocupan estas pr\u00e1cticas oscuras y detestables -y a sus gremios-, a que tomen cartas en el asunto en esta grav\u00edsima situaci\u00f3n, y a que sus mecanismos de auto regulaci\u00f3n manifiesten compromisos claros que esto no seguir\u00e1 existiendo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Durante la jornada de ayer, hemos conocido un estudio del Sernac, el cual denuncia los denominados Dark Patterns. Los as\u00ed llamados \u201cPatrones Oscuros\u201d, son trucos que usan las empresas con el fin de distraer, desinformar, confundir e incentivar la compra impulsiva, adem\u00e1s de tener que entregar sus datos personales. Estos, son derechamente un juego sucio [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":5925,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[36,10],"tags":[],"class_list":["post-5924","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacados","category-noticias-odecu"],"_links":{"self":[{"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/posts\/5924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/comments?post=5924"}],"version-history":[{"count":0,"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/posts\/5924\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/media\/5925"}],"wp:attachment":[{"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/media?parent=5924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/categories?post=5924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/odecu.cl\/ticketera\/wp-json\/wp\/v2\/tags?post=5924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}